Skip to main content
Home › Regional Manager Violaine Pronovost: You must be the change you wish to see in the world

Regional Manager Violaine Pronovost: You must be the change you wish to see in the world


TD Friends of the Environment Foundation (TD FEF) would not be what it is today without the help of some very passionate staff who tirelessly work to ensure many grassroots environmental projects across Canada get the support they deserve. This month, we connected with Violaine Pronovost, Regional Manager for Quebec and Atlantic provinces. Here she shares a little bit about herself.

When did you become interested in environmental issues?

As a child, I observed my parents’ love and care of nature, and quickly learned about environmental issues. This is why I really believe in the power of environmental education and the importance of being positive role models.

What do you like most about the work you do?

I like to help enable people to care for their environment in very concrete and accessible ways. The grassroots projects supported by TD FEF are led by the community— this ensures our grants address local needs through practical and tangible solutions. We also support many projects involving children, which is our best investment for the future.

What’s your favourite green space in your neighbourhood?

Jarry Park in Montreal. It’s a multipurpose space that includes a kids’ playground, a quiet area close to a pond and recreational infrastructures to do various sports. It is a place for community gathering and relaxation.

If you could visit any green space in Canada, which place would you visit?

I would go back to Stanley Park in Vancouver for its big trees, beach and bike path.

Who do you most admire?

My mother for having raised four children, and for her commitment in promoting environmental issues – and sharing that commitment with us. (Three of us are involved in environmental professions!)

If you were a tree, which tree would you be?

I would say an oak tree because it’s a strong tree which can be found in varied climates and shapes. It’s also the tree planted by the main character in the famous Frederic Back’s movie, L’homme qui plantait des arbres (The Man Who Planted Trees ) – which is one of my favourite movies.

What’s one thing you like to do when you’re not thinking about the environment?

Outdoor activities–but it’s still related to environment in a certain way! J

What’s your favourite quote?

You must be the change you wish to see in the world.

What’s your best tip for living green?

Try to keep in mind less is more – and how reducing our overall consumption and waste production can significantly impact our natural environment.

What do you think is the biggest environmental issue we’re facing today?

That we are consuming more than our planet can offer. We have to be mindful of how our actions impact the world.

What’s the most significant global change you think we’ll see in the next 5-10 years?

The serious impact of climate change – which we’re already seeing, from floods to drought, famine, massive population migration and the economic impacts associated. We need to mitigate these global issues by making environmental changes now and by working together.


Every dollar you donate goes to work greening your community. Make a difference today.



Find out how TD FEF has supported more than 26,000 environmental initiatives across Canada.


Apply for funding

Need funding for your environmental project? Find out if it qualifies for a TD FEF grant, and how to apply.

Apply for funding

For 25 years, TD Friends of the Environment Foundation has worked to help protect the environment and green communities across Canada.  By donating to TD FEF, you’re directly supporting projects that make a difference in your community.

TD Friends of the Environment Foundation – BN/Registration Number: 133702845RR0001


Your dollars make a big difference

Select a monthly amount to donate.